Cartier’s change Replica Bulgari B.ZERO1 necklace, Cartier has faced no small difficulties in the past two years, sales in 2016 fell to the lowest point in eight years, is considered an outdated luxury. In 2017, Cartier was committed to “more effective marketing” and began to return to the perspective of young consumers. Following the opening of the ‘Net Red’ cafe, Cartier’s latest series of home boutiques have recently been screened in a circle of friends, 1,500 US dollars in pins, 9000 dollars in wool balls, 450 dollars in rulers… In fact, these daily Life products have been sold in the official website and flagship stores in the United States in April this year, and recently it has become a hot topic due to the spread of social media and Weibo. For luxury brands, the introduction of luxury items such as pins is not intended to be a sale, but a means of shaping the brand image. High-priced pins can create a luxury dream for consumers, and the imagination of the brand image can provide a premium space for its main products.
At the same time, simple pins will enhance consumers’ awareness of the brand’s craftsmanship and maintain Cartier’s professional image in the manufacturing field. Most importantly, these highly expensive products are enough to attract attention and spark discussion in social networks. Cartier’s younger route. As early as 2016, Cartier took Luhan to the knees and announced that it is a brand friend and endorsed the JUSTE UN CLGU series. Brands such as Cartier are younger in marketing, such as asking young celebrities to endorse and wearing jewelry to take pictures of products. The purpose is to induce customers’ self-psychological cognition. They can wear these styles like young stars and imagine wearing them. Effect and mood. Cartier wants to do this with the help of young stars like Luhan. Cartier’s latest advertisements also began to emphasize women’s individual style and sense of autonomy, rather than marriage and love culture. For example, Chinese actor Ma Sichun was invited to star in the ‘Phantom of the Leopard’ micro-movie, and also began to focus on the younger route, the main push the Cartier Cheetah watch.