Brand rejuvenation is a topic that will never go out of fashion. As the younger generation grows up and becomes the main force of consumption, the most important direction of brand marketing development is to think about how to grasp the hearts of these young people. In the younger generation of consumerism, jewellery is a self-expression instinct. ‘We don’t have to wait passively for men to send diamonds.’ For China, jewellery is more like a fashion symbol of achievement, not a symbol of eternal love. As far as the consumption scene is concerned, with the brand concept of the engagement ring as the core Replica Bulgari B.ZERO1 necklace. In obsolescence, more respect for women self-reward and pamper themselves,
the opportunity to buy luxury jewelry products will not only be related to the wedding, but may be for any reason and any occasion. Consumers are not pursuing super-precious jewellery, but are chasing fashion, hoping to have the right jewels to match when they change their outfits every day. Brands need to offer them less expensive but more personalized and unique accessories that require a variety of accessories rather than just one. These trends are changing the design philosophy and marketing strategy of jewelry brands in China.